On January 7, 2021, Vidzeme Planning Region organized a stakeholder meeting to continue the discussion on the vision of the development of the tourism and transport corridor on the Via Hansetica route until 2030. Representatives of the tourism and transport sectors agreed on three strategic development goals for the Via Hanseatica tourism corridor: 1) to improve the speed and efficiency of traffic flow; 2) to develop tourism and mobility information systems; 3) to increase the flow of tourists in the Via Hanseatica tourist corridor.
Last December, invited participants met online to discuss a summary of the current situation and to provide ideas for refining and complementing the strategy’s objectives and actions. At the beginning of 2021, industry representatives were gathered to comment on the strategic part of the document.
The strategic part of the draft document formulates the long-term development vision of the tourist route Via Hanseatica for the improvement of passenger flow, strategic goals and development priorities. In addition, directions for action and long-term actions to achieve the strategic goals are outlined.
Given that the quality of the traffic system is crucial for the economic development of the area, the participants of the meeting agreed that the area needs traffic improvements in order to be able to compete at the national and international level. Significant changes can be made by improving both the transport infrastructure and the quality of public transport services, including a strong focus on convenient connections. It is important to be able to use different modes of transport, i.e. for the first and last mile, balancing the offer and possibilities of traditional and relatively new mobility solutions in the area of influence of the Via Hanseatica.
It should be noted that the necessary improvements are important for both visitors and residents of the territory – therefore an integrated approach has been used in defining goals and actions, ensuring high quality of services for both interconnected user groups in the long run.
We remind you that the aim of developing the strategic document is to find out the necessary improvements of transport infrastructure, services and information to ensure more convenient and efficient flow of passengers (mainly tourists) on the Via Hanseatica tourist route, promoting tourism development in Vidzeme planning region.
The vision for the development of the Via Hanseatica tourism route has been developed on the basis of an analysis of the current situation, in which transport industry experts, tourism industry experts and entrepreneurs, representatives of Via Hanseatica municipalities, as well as passenger carriers were interviewed. Passenger and tourist flows were also analyzed, the condition of infrastructure and the quality of services were assessed.
The document, which soon will be completed, will serve as guidelines for the development of the specific territory, and it will be used in their work by municipal specialists, for example, when working with territorial development planning documents, and entrepreneurs planning new services in the territory of Via Hanseatica.